We unlocked the power of citizen intelligence in Medellin and Cartagena Colombia with ICONO. The most recent mayoral and gubernatorial election cycle was our first field test.
Our survey teams of 90 university students collected over 60,000 in person voter surveys in every neighborhood of both cities.
The ICONO platform provides statistically reliable and detailed insights at every level, empowering political strategists, campaigns, and politicians to run targeted and effective campaigns.
Our teams collected custom questions based on neighborhood segmentation (income, age, crime, employment). The questions were related to quality of life, employment, crime, domestic violence, education, utilities, candidate preference, likelihood to vote and dozens of other dimensions.
From optimizing communication strategies to ensuring election integrity, ICONO will become the go-to resource for winning elections and better government management.
Once the candidate assumes office, ICONO empowers them to track the success of their initiatives by month, down to the voter and neighborhood level and provides city managers a comprehensive KPI dashboard that is updated in real-time.
We also launched two AI bots that explain the benefits of ICONO in both English and Spanish. The bots answer most ICONO questions in any language. In addition to ICONO, we will be developing custom AI bots and avatars for political campaign managers:
Key technical factors for our success include:
1) Advanced geo-spatial, clustering, and predictive analytics
2) Developing a survey-taking system that was fast, did not require WiFi or phone signal, and was easily deployable on survey-takers' personal cell phones. After trying tools like SurveyMonkey mobile, we decided to develop our own field survey system which exceeded our wildest expectations.
Join us in shaping the future of data-driven decision-making in politics.