Analytics expertise spanning all manner of projects and clients. Projects completed for Nutanix, Intel Corporation, and others are confidential and cannot be listed.
B2B Business-to-Business CLIENT SUCCESS EXAMPLES
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CISCO SYSTEMS
Developed detailed and comprehensive customer profiling and segmentation in support of Cisco's various products worldwide. Briefed creative team on the unique characteristics of each customer segment, for all company sizes and geographies, to include job title analytics and identifying influencers, budget authorities, internal evangelists, and decision makers within each organization.
ORACLE
Ran the entire front-end, real-time, and back end analytics related to Oracle OpenWorld. This was the first time Oracle leveraged predictive geospatial intelligence to determine both targeting and advertising budgets. Exceeded attendance expectations by 15% and reduced costs by 35%.
BRITISH AIRWAYS
Won the British Airways account from the world's largest advertising agency by performing superior business class passenger profiling, segmentation and targeting. In addition to advanced analytics, our creative team remodeled the entire first floor of our agency to look exactly like a British Airways ticket counter, right down to the uniforms and lapel pins. The executives from British Airways were amazed by the creative and analytic effort. We later won AdWeek's agency of the year for our work with British Airways and other top-tier clients.
AUTODESK
Responsible for corporate marketing's leverage of the global installed base for CRM and SFA.
Supporting customer relationship marketing across all touch points, verticals and channels. Collecting, analyzing, and interpreting installed base data, VAR and SFA data, competitive intelligence, and Web traffic.
Supported team efforts in focus groups and surveys. Contributor to decision-making, action planning and integrated sales and marketing initiatives worldwide.
Helped capture largest account to date by applying Dun & Bradstreet Family Tree Finder technology to installed base data.
EBAY
Producing actionable customer insights for eBay’s Business and Industrial Group through advanced data analytics of the global installed base.
Developed cross-border trade models for PayPal and eBay CRM and SFA. Collaborated with IT/IS to improve data capture, quality, and to append SIC codes and firmographics to business accounts.
Worked with Americas Marketing Group CRM database marketing and eBay Motors to develop marketing plans and SFA tools.
Developed a model that monetizes international customer satisfaction.
Produced actionable business intelligence, data-centric studies for managers worldwide.
Applied psychographic profiling using tools from SRC to existing focus group and survey responder data sets, enabling the direct marketing group to better identify and target specific groups in the installed base.
NIELSEN MEDIA RESEARCH
This project required a combination of predictive analytics, RF engineering, and geospatial intelligence. We led a joint project for what was Telephia (Nielsen Mobile) and T-Mobile. Our project compared the Ericcson TEMS system, which mounted RF data collection boxes in the trunk of taxis to Telephia's mobile RF data collection fleet. What we learned was that even though Ericcson's method collected more signal readings, most of them were taken where taxis tend to park, such as the airport. We also learned that we could improve upon Telephia's fleet method by also placing boxes in garbage trucks and delivery vehicles.
Another unexpected but important finding was that we could, by using various signals parameters, predict dropped-calls. When we applied our predictive model to a map, we could see that most dropped calls would take place at the on-ramp and off-ramp of bridges due to heavy concrete infrastructure. T-Mobile was then able to place repeater units wherever our maps suggested to increase service quality significantly.
PALO ALTO NETWORKS
Grew the Palo Alto Networks marketing analytics team from one data scientist to six. Our team worked with Salesforce.com, Adobe Marketing Cloud, D&B, Demandbase, and other vendors to create a true 360 degree view of all web visitors, prospects, and customers. We integrated Salesforce,com, Tableau, and Adobe Marketing Cloud, in such a way, sales people and VARS could easily determine who to talk to about what product, based on their online signals. Our integration with D&B Family Tree enabled sales people to effectively cross-sell and up-sell using account-based marketing, thus crushing the competition, and exceeding all sales projections.
FRESH GRAVITY
Developed a comprehensive capabilities deck. Improved upon a national highway safety program. Designed a predictive manufacturing process for a major chip manufacturer. Developed a predictive map for the City of San Francisco, that enables them to increase emergency services coverage by 15% while reducing expenses by 30-40%.
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Is there a business challenge that you sense could be improved with advanced primary research, predictive or prescriptive data science? Maybe your various data systems are not delivering on their promise? If so, let's talk! We would love to learn more and share our insights with you at no charge. Discus growing YOUR success.