Analytics expertise spanning all manner of projects and clients. Projects completed for Compass Realty, Mayo Clinic and others are confidential and cannot be listed.
B2C Business-to-Consumer
CLIENT SUCCESS EXAMPLES
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LEVI STRAUSS
Produced entire segmentation and communication strategy for Levi's Dockers, Levi for Girls, Levi Personal Pair online campaigns. Developed geospatial targeting for various music events, with leading recording artists, and measured campaign effectiveness and ROI.
Quantified the impact of Levi Strauss retailers using 501 jeans as a promotional incentive to drive retail store traffic.
SAFEWAY / VONS SUPERMARKETS
Today, bank branches in supermarkets are a common sight. We initiated that trend as part of a collaboration between Wells Fargo Bank and Vons Supermarket in Southern California. By using anonymized data, we were able to build the first predictive model and accurately predict based on shopping cart contents those Vons customers who would be ideally suited to open a Wells Fargo checking account. Various factors, such as drive time to the store, presence of competing banks were analyzed using factors analysis.
We then worked with the creative team to use scientific method to test various email campaigns, such as whether a message from Wells Fargo or Vons would be most effective.
As a result of our success, many other banks and supermarkets followed suit.
WELLS FARGO BANK
Our joint Wells Fargo-Vons Supermarket in-store banking test campaign was sponsored by Wells Fargo checking department executives. While it was a success, as described above, a lot of valuable insights surfaced in our analytics that benefited other Wells Fargo groups, such as their mortgage origination, home equity line of credit, and credit card divisions.
BRITISH AIRWAYS
Won the British Airways account from the world's largest advertising agency by performing superior business class passenger profiling, segmentation and targeting. In addition to advanced analytics, our creative team remodeled the entire first floor of our agency to look exactly like a British Airways ticket counter, right down to the uniforms and lapel pins. The executives from British Airways were amazed by the creative and analytic effort. We later won AdWeek's agency of the year for our work with British Airways and other top-tier clients.
EBAY
Producing actionable customer insights for eBay’s Business and Industrial Group through advanced data analytics of the global installed base.
Developed cross-border trade models for PayPal and eBay CRM and SFA. Collaborated with IT/IS to improve data capture, quality, and to append SIC codes and firmographics to business accounts.
Worked with Americas Marketing Group CRM database marketing and eBay Motors to develop marketing plans and SFA tools.
Developed a model that monetizes international customer satisfaction.
Produced actionable business intelligence, data-centric studies for managers worldwide.
Applied psychographic profiling using tools from SRC to existing focus group and survey responder data sets, enabling the direct marketing group to better identify and target specific groups in the installed base.
WEST MARINE
All manner of customer loyalty analytics increased business in consecutive years.
Developed a monthly customer satisfaction survey that for the first time monetized customer satisfaction across dozens of areas. Prior to this study, executives had the impression that product availability and pricing were the key factors in whether a customer had a good shopping experience. In fact, they learned from our work that the key correlation was the time waiting in the checkout line. It turned out that the loyalty program points and coupons were adversely impacting the wait time. When we learned this, the company implemented a new Point-of-Sale and Loyalty program, which boosted satisfaction and lifetime value.
SYMANTEC
Helped implement a new CRM system and introduced predictive modeling to Symantec.
Also identified that the email marketing team was not doing frequency counts by company name, and in some cases, sending out over 500 emails to a single company, thus blacklisting Symantec from all future email campaigns. Instituted a system by which, the email operator sets limits - not only for total emails - but number of emails by company.
ARE YOU THE NEXT SUCCESS STORY?
Is there a business challenge that you sense could be improved with advanced primary research, predictive or prescriptive data science? Maybe your various data systems are not delivering on their promise? If so, let's talk! We would love to learn more and share our insights with you at no charge. Discus growing YOUR success.